Side projects
Work experience
Lead designer for Tripadvisor Experiences, driving growth, monetisation, and retention across upper and lower funnel initiatives. Own end-to-end product design strategy to optimise customer acquisition and engagement.
Led a cross-functional design team and strengthened design governance, collaboration, and process maturity. Scaled and maintained Viator’s design system. Served as lead designer for Merchandising, delivering initiatives that increased marketplace monetisation and accelerated growth across upper funnel and checkout.
Created and launched Viator’s native and web design system, establishing robust product design foundations and distributed libraries. Drove payment and checkout experience improvements, supported a major brand transition, and embedded systems thinking across Product, Design, and Engineering to grow conversion and revenue.
Created and launched Viator’s native and web design system, establishing robust product design foundations and distributed libraries. Drove payment and checkout experience improvements, supported a major brand transition, and embedded systems thinking across Product, Design, and Engineering to grow conversion and revenue.
Designed and optimised B2B supplier-facing interfaces for Tripadvisor Experiences. Improved onboarding and product-catalog workflows to increase supplier engagement and inventory quality.
Volunteering