I’m Lara, a results-driven Product & Design leader with over 10 years of experience in creating innovative user experiences for industry giants like Tripadvisor, Viator and Williams F1.

At Tripadvisor, I excelled as a Product Design leader, guiding a talented team of designers to strategically enhance user experience in the experiences business pillar, leveraging data analysis and user feedback for continuous improvement.

As a Principal Product Designer at Viator, the world’s largest experiences provider, I lead a business vertical focused on booking to repeat, loyalty, and rewards. I successfully launched the Viator Rewards program, driving a significant improvement in user retention and engagement.

Additionally, my leadership in revitalising the booking experience in the app and checkout delivered exceptional support and reassurance to millions of users, having a very important impact on conversion. My track record showcases my ability to deliver outstanding results and adapt to diverse challenges in Product Leadership positions.